What is Inbound Marketing?

Simply put, Inbound Marketing is all about getting the customer to come to you. Sounds hard right? I mean, in the old days (um, 2004) if we wanted customers we would put ads in newspapers, send out direct mail pieces and get salespeople to cold call. This form of “getting customers” consisted of us telling them to buy, call or meet us. Today that form of marketing is known as Outbound Marketing.

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