[Infographie] EN – Des chiffres pour convaincre votre boss d’investir dans le Social Media et le contenu marketing

Did you know that 87 percent of business to business (B2B) marketers use social media for content marketing?

Content marketing – or the creation and sharing of original content (usually media) to acquire customers – is big business.

And big business is paying attention, and with good reason: 61 percent of customers say that they feel better about a company that delivers custom content, and seven in ten say they prefer to learn about a company through articles, as opposed to an advertisement.

See on www.mediabistro.com